WhatsApp prices messages by category, and so do we. The factual ones — confirmations, reminders, replies inside an open conversation — are cheap. The persuasive ones — campaigns, recall nudges, the declined-treatment chase — cost more, because Meta charges us more for them.
On Growth, messages come out of a bundle if you have bought one — ₹4,000 or ₹9,000, valid for a year — and bill per message after that, on a monthly invoice in arrears. Nothing blocks, nothing cliffs, and no prompt ever stands between you and a message you meant to send.
Wherever a message can honestly be written as a neutral statement of fact, we write it that way — so it is billed at the lower rate. And campaigns themselves are unlimited: you pay per message, never per campaign.
Which category a message falls into is decided by Meta, not by us — their delivery receipt is what we count from. Meta can also reclassify a template later, which can change what messages sent under it cost. That’s outside our control, and we’d rather you know it now than find it on an invoice.