WhatsApp prices messages by category. The boring, factual ones — booking confirmations, appointment reminders, no-show reschedule nudges, feedback requests, replies inside an open conversation — are free and unmetered on both plans, however many you send.
The persuasive ones — campaigns, recall nudges, the declined-treatment chase, referral and review asks — come out of the bundle included in your annual fee: 6,000 marketing messages a year on Base, 10,000 marketing messages a year on Growth. Past the bundle they bill at ₹1.40 and ₹1.25 each, on a monthly invoice in arrears. Nothing blocks, nothing cliffs, and no upgrade prompt ever stands between you and a message you meant to send.
Wherever a message can honestly be written as a neutral statement of fact, we write it that way — so it stays out of your bundle entirely. And campaigns themselves are unlimited: you pay per message, never per campaign.
Which category a message falls into is decided by Meta, not by us — their delivery receipt is what we count from. Meta can also reclassify a template later, which can change whether messages sent under it are billable. That’s outside our control, and we’d rather you know it now than find it on an invoice.