Our process
Four chapters. Fourteen days.
Speed is discipline, not haste. We've removed every delay that doesn't serve the practice or the patient — and kept every step that does.
Why we can do this
We took two years to figure out why standard agencies need six months.
A standard agency takes three to six months to ship a clinic website. We took two years to figure out why.
Most of that time is spent on the wrong things: scoping calls that should have been emails, design rounds that argue colour over conversion, code that gets written twice because the brief changed mid-build. By the time the website launches, the doctor has forgotten why she wanted it.
We removed those delays. Not by working harder — by saying no.
No multi-industry portfolio
We only build for healthcare, so our design system is pre-considered.
No bespoke architecture per project
Our component library is refined; we adapt it, we don't rebuild it.
No bloated discovery phase
One consultation, one written brief, one approval. Then we build.
No revision-loop tax
Two design rounds are built into the timeline. After that, we're confident enough to ship.
What's left is fourteen days of focused, premium work. Calmer for us. Calmer for you.
What happens, when
The four chapters in detail.
01
Day 1–2
Listen
A 60-minute consultation. We learn your practice, your patients, and your hesitations about your current website. You receive a written brief by the end of Day 2.
What we ask
- What kind of patient walks into your clinic today, and what kind do you wish would?
- Where did your current website fall short?
- What do patients ask your receptionist that they should be able to find online?
- What do you wish you could say about your clinic that no website has helped you say?
What you receive
- A written brief (5–8 pages)
- A wireframe direction
- A copy strategy
02
Day 3–7
Architect
Wireframes, copy strategy, and design direction. Two review rounds. You approve before a line of code is written.
- Days 3–4: Wireframes for every page. Low-fidelity, focused on structure.
- Day 5: First copy draft for every section.
- Days 6–7: High-fidelity design for the hero and one inner page. Two review rounds.
What you receive
- Approved wireframes
- Approved copy (with revisions baked in)
- Approved hero design
- Approved typography and colour direction
03
Day 8–12
Build
Engineering, full design rollout, content integration, animation, and performance tuning. You see a live staging link from Day 9 and watch it grow.
- Daily updates on a shared link. No surprises.
What you receive
- Live staging URL from Day 9
- Daily updates
- Performance reports as the build progresses
- A final walkthrough on Day 12
04
Day 13–14
Launch
Final review, domain handover, and training your team to update content.
- Day 13: Final review with you. We address the last details together — copy tweaks, photo swaps, final adjustments.
- Day 14: Your domain points to the new website. We monitor for 24 hours. Training session with your team (recorded, with documentation).
What you receive
- A live website on your domain
- A 24-hour monitoring window
- A recorded training session with documentation
Launch day is calm because everything before it was.
- Chapter 01: Listen (Day 1–2). A 60-minute consultation. We learn your practice, your patients, and your hesitations about your current website. You receive a written brief by the end of Day 2.
- Chapter 02: Architect (Day 3–7). Wireframes, copy strategy, and design direction. Two review rounds. You approve before a line of code is written.
- Chapter 03: Build (Day 8–12). Engineering, full design rollout, content integration, animation, and performance tuning. You see a live staging link from Day 9 and watch it grow.
- Chapter 04: Launch (Day 13–14). Final review, domain handover, and training your team to update content.
Down to the day
Fourteen days at a glance.
Day 1
What we do
Consultation call (60 min)
What you do
Tell us about your practice
Day 2
What we do
Brief written and sent
What you do
Read brief, send feedback
Day 3
What we do
Wireframes begin
What you do
Available for clarifications
Day 4
What we do
Wireframes complete
What you do
Review (within 24 hrs)
Day 5
What we do
First copy draft
What you do
Review and revise
Day 6
What we do
Hero design and revisions
What you do
Review hero
Day 7
What we do
Inner page design and approval
What you do
Approve direction
Day 8
What we do
Engineering begins
What you do
Light involvement
Day 9
What we do
Staging URL goes live
What you do
Bookmark and check
Day 10
What we do
Content integration
What you do
Send photos, finalise copy
Day 11
What we do
Animation and polish
What you do
Daily check-in on the shared link
Day 12
What we do
Performance and SEO tuning
What you do
Final walkthrough call
Day 13
What we do
Final review and adjustments
What you do
Last review
Day 14
What we do
Domain handover, team training
What you do
Launch
Your involvement
You stay focused on patients. We handle the rest.
What we handle
- Strategy and brief
- Wireframing
- Copy (we write, you approve)
- Design (every page)
- Engineering
- Performance optimisation
- SEO foundation
- Hosting setup (EU region)
- Domain handover
- Team training
What we need from you
- One 60-minute consultation
- Approvals at clear checkpoints (Days 4, 7, and 12)
- Photographs of your clinic (or a referral to a photographer)
- A signed list of your services and treatments
- Final domain access on Day 14
Your time, across 14 days
around 3–4 hours
Our toolkit
The tools that make this discipline possible.
| Tool | What it does |
|---|---|
| Figma | Design |
| Next.js + Tailwind | Engineering |
| Framer Motion | Considered interactions |
| Vercel (EU region) | Hosting in the EU |
| Email (Resend) | Communication |
| GitHub | Version control |
Begin
Day 1 is a 60-minute conversation. Day 14 is your launch.
Choose a date for day 1. We'll see you there.
Spots are limited so we can keep the 14-day promise. Currently booking through 20 June 2026.